Add Yahoo as a preferred source to see more of our stories on Google. Written in partnership with 5 gum How does it feel to chew 5 gum? Singer Yungblud knows, that's for sure! The "Tissues" artist, ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. 5 Gum is evolving one of its signature bits of ...

5 gumis set to launch one of the most intimate and unconventional celebrity collaboration yet. The 5 gum x KATSEYE Senses Collection is a limited-edition series inspired by the experience of chewing 5 ...

Most fans dream of getting up close and personal with their favorite celebrity. With its new "Senses Collection," 5 Gum is taking that fantasy to a whole new level by using the breath of KATSEYE ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Yungblud is no stranger to a fashion moment, but for his ...

The global girl group has created a collection of items inspired by the five senses, including their minty fresh breath in a bottle and kisses on gum wrappers Katseye is teaming up with 5 Gum to ...

5 gum is offering hip-hop fans the chance to win a unique and retro boombox. The boombox includes a cassette with a recording by rapper J.I.D. that was “inspired by and packed full of audio references ...

5 Gum is evolving one of its signature bits of marketing by handing the creative keys off to Gen Z TikTokers, per details shared with Marketing Dive. The Mars Wrigley brand enlisted young creators to ...