In 1989, Martin Sorrell paid approximately $825 million for the Ogilvy Group. At the time it was the largest acquisition in ...

Jimmy Buffet can teach us all about becoming a lifestyle brand. Can you adopt the Margaritaville playbook for your brand? My last two CMSWire articles provided an overview of lifestyle branding and ...

Looking at American brand Faherty today — with its Indigenous-led “Native Initiatives” — depicts a relatively airtight picture. But the road to inclusion was marred with cultural misfires. Prior to ...

Diageo wanted to make the Johnnie Walker global brand promise of inspiring personal progress real and relevant to young Chinese men, a relatively new segment of whisky consumers. Working with BBH Asia ...

In an effort to help onboard new brands and businesses interested in advertising on Roblox, the virtual gaming platform has launched its own world showcasing immersive case studies from major brands ...

As a challenger to well-established rivals Celcom and Maxis in the highly competitive telco sector, DiGi's network coverage was its weakest point. A perceived gap in coverage and quality continued to ...

Shapermint has grown to 2.8 million customers since its launch in 2018. The company is on track to break $150 million in annual revenue by 2020. They achieved all of this through a heavy investment in ...

LONGi has participated in the ‘Sustainable Business Global Tour’ in the Kenyan capital Nairobi, an event co-hosted by, among others, the Sustainable Business Leaders Forum (SBLF) and the United ...

Brand case studies are a powerful method to record marketing history. Practitioners of marketing can gain practical insights into consumer behaviour, market dynamics and brand strategy. New case ...