SHENZHEN, GUANGDONG, CHINA, January 14, 2026 /EINPresswire.com/ -- In today’s increasingly brand-driven fragrance ...

One of the worst nightmares for a brand is to find out its unique proposition is now considered merely a given by consumers. Consider the case of Brand Y, which built its franchise on a reputation for ...

Editor’s Note: Norman Katz, president of supply chain consultancy Katzscan Inc., writes a monthly column for Supply Chain Management Review. Katz’s column appears on the third Monday of each month.

Pilgrim's Pride Corporation PPC has been leaning more heavily on brand and portfolio diversification to help manage the volatility inherent in commodity-driven poultry markets. The company’s ...

MANILA, Philippines — Most products and services are generally commodities, not brands. But owners and founders of companies are led to believe they are holding on to brands. Commodity products and ...