Here’s a simple five-step framework for sustainably growing your personal brand on LinkedIn, and ultimately attracting new clients.

The nature of my businesses leaves me without a dog in the advertising hunt (although we are dipping our toes into the wedding venue business). Since I like things I can measure, though, when pressed ...

If your brand doesn’t resonate on a deep level with your target audience, then pouring time and energy into aesthetics and clever messaging is a waste of resources. Real brand power is based on your ...

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

In today’s competitive market, geography is no longer a barrier to growth. The only limit is how well you can be seen, ...

What does it take to build a brand as a B2B company? What does it mean to be customer-centric in a world where your customers are other enterprises? And how can business leaders succeed in a role ...

Your personal brand is a critical part of your career management plan, but it’s often an area that we don’t consciously think about or plan for. Your personal brand is the perception others have of ...

When we decided to partner Hawke Media with STS, we recognized an untapped opportunity in the brand development space. Great marketing isn’t just about clever campaigns or strategic advertising—it ...

Kim Vaccarella had “zero experience” building consumer brands — but she believed in creating a better beach bag that would last. Today, Bogg Bags have reached millions of customers and topped $100 ...

Built from delicate tones, typography and ornamentation, this visual system swaps the clinical world of beauty for something ...

Remember the beloved reality TV show America’s Next Top Model? Many of those models on the show have ventured into other career paths from acting to practicing law, and so on. That’s because at some ...

Brands that thrive in this environment are those with a clear purpose, compelling stories, ethical practices, and transparent communication. The focus has shifted from what brands want to say to what ...