Channel management involves creating operational strategies that go beyond a single organization. Channel management strategies bring together partners in a supply chain, including material suppliers, ...

Channel management is a technique for selecting the most efficient channels or routes to market for your products and services, and deriving the best results from those channels by applying ...

From light duty MRO and construction materials suppliers to heavy equipment manufacturers, the industrial manufacturing sector is suffering its worst decline in decades. This decline is placing an ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

Channel executives on the CRN 2023 Channel Chiefs list were asked to describe their personal channel philosophy. From what they see as the channel’s role to how best to work with partners, here’s what ...

Dell has revealed it is making changes to the structure of its channel management team. The firm’s global channel chief, Denise Millard, is becoming chief partner officer, reporting to Bill Scannell.

In business terms, a channel is how you sell — or intend to sell — your goods or services to your target audience. Many companies sell through multiple channels. For example, you may sell on your ...

Integrating marketing channel management into your CRM systems and processes can help your channel managers reach the largest possible audience and manage your supply chain most effectively. Explore ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. In their drive to maximize revenue streams, modern broadcasters are continuously exploring more ...