It's been 40 years since Coke tried to rebrand itself with new formula to compete with Pepsi in April of 1985. Public pop-up taste-testings were a cultural phenomenon around the time, with many saying ...

Explore Coca-Cola's history, from medicinal origins to marketing dominance and controversies. Uncover scandals, the Cola Wars ...

PHILADELPHIA -- The date was April 23, 1985, and Coca-Cola was ready to share with the world its newest creation - one it hoped would be talked about for generations to come. Well, they got their wish ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

For decades, Coca-Cola has used polar bears to advertise and market one of the most popular soda brands in the world. Whether images of the Arctic animal are featured on packaging or star in ...

With a polar bear choosing Pepsi in a blind taste test, Pepsi has pulled off a Super Bowl stunt that marketers will be ...

For a number of years Gary Davis became closely connected with the local Coca-Cola bottling firm – which is part of Coca-Cola Bottling Co. UNITED -- as he helped market it and helped oversee some of ...