Rounding out the top five were Lay's, Pepsi, Dunkin' and Michelob Ultra, each delivering memorable spots during the big game. The NFL also landed two Super Bowl spots in the top 20 with " Champion " ...

Super Bowl LX aired on Sunday, Feb. 8, 2026, and the Seattle Seahawks defeated the New England Patriots 29-13, in a game that ...

Since 1989, USA TODAY Ad Meter has let viewers judge all the game's national commercials, helping decide the best every year.

Anthropic’s Super Bowl ads mocking ChatGPT ads delivered the biggest user boost of any AI company. including an 11% jump in daily users and 6.5% more website visits.

Marketers punched a variety of emotional buttons with their pricey 2026 Super Bowl TV ads — ranging from heartwarming and ...

Dunkin’ and Ben Affleck have done it again, this time with a spoof of one of the actor’s most famous films, “Good Will ...

Sign up and rate every national commercial from the 2026 Super Bowl, from familiar favorites like Budweiser and Pepsi to AI ...

Super Bowl LX is over and the Seattle Seahawks have triumphed over the New England Patriots. While their epic battle was the star of the night, the commercials that surrounded the game were just as ...

Madison Avenue tapped the brakes on most somber Super Bowl commercials Sunday night, with many trying to do something Big ...

Here’s a look at the top three commercials, according to the USA Today Ad Meter. “American Icons” was set to Lynyrd Skynyrd’s “Free Bird” and homed in on the relationship between a bird and one of ...

Super Bowl commercials 2026 delivered unforgettable ads with celebrities, AI themes, trailers, and humor that turned $7M spots into cultural moments.

The stakes are high for advertisers, with 30 seconds of airtime fetching as much as $10 million in Sunday's game. Brands pay ...