Demand Gen is getting Gemini-powered creative recommendations, enhanced video optimization and new measurement tools.

Traditional competitor campaigns can be expensive and ineffective. These alternatives help you reach buyers more efficiently.

Demand Gen campaigns will have additional placement options starting in March 2025. Demand Gen campaigns will offer vertical video formats to be eligible for YouTube Shorts, coming late February 2025.

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role as a full-funnel performance channel that blends discovery, video, and ...

Google is rolling out a new video creation tool for its Demand Gen campaigns that automatically turns advertisers’ existing image and text assets into videos across all aspect ratios. Driving the news ...

Google has struggled to grow Demand Gen, which is like Performance Max but for online video and social media-type feed placements. Demand Gen’s existence represents a failure of sorts. It launched in ...

Adam Feiner of WinQuest.ai is a demand gen leader building revenue engines across SaaS, adtech/martech, energy, and AI‑native platforms. For years, most organizations have treated demand generation as ...

In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves. But for CMOs making six- and seven-figure ...

Last year, Google launched a product it calls Demand Gen. It’s cast from the same mold as Performance Max, in that Demand Gen is a black box controlled by Google’s machine learning algorithms. In ...