The marketing channel and distribution channel go hand-in-hand. Essentially, without the distribution channel or process, the marketing channel would not exist. The distribution channel includes all ...

One of the sections of your marketing plan should describe how your company intends to distribute the products to the final customers. The various distribution channels differ in costs, customer ...

Walk down any supermarket aisle. What do you see? Brands, brands, and more brands. And, individually, each has its own equity—along with consumer appeal, value, unique brand-defining characteristics, ...

This used to be a simple enough task. Businesses would advertise via the trade press, they would set up their stall at the appropriate industry fairs and manually contact potential clients via ...

Mondelēz is doubling down on digital marketing and increased distribution across channels as it continues its transformation from a 'margin-centric' business to a more 'consumer-centric' company, ...

Opinions expressed by Entrepreneur contributors are their own. Great! You’ve just spent months (or years) figuring out a fantastic product in a new category, but now comes your next big challenge: ...

In Phoenix’s crowded legal market, exceptional legal services alone won’t fill your client roster. Standing out among the sea of competitors requires a strategic approach to reaching potential clients ...

Your target audience may be flocking to a certain platform right now, but what if their preferences, site’s algorithms or market forces shift? No matter how great your product or service is, it won’t ...

What are some of the key digital content distribution channels available to marketers? An infographic (below) from SEMRush covers 12 essential platforms and media types that you can use to share your ...