‘DBA fictitious business name filing’ may sound like legal jargon—but for small business owners in California, it's a crucial step. It started with a taco truck. One of our clients, Camila (not real), ...

Many business owners wonder: Is it really necessary to renew? The issue is real. If your Doing Business As (DBA) name lapses, the legal protection of your trade name might vanish. This happens in many ...

Thinking about adding a new name to your business? That’s where DBA registration comes in. A DBA, or “Doing Business As,” lets you operate under a different name without creating a whole new business ...