I don’t know about you, but when I think of Aveeno, I think of Jennifer Aniston and her flawless skin. And this is on purpose: Aveeno pays good money to put her million-dollar face front and center.

Most businesses understand the importance of crafting a brand identity, creating content and developing advertising and social media marketing strategies. However, many haven’t realized the value a ...

Getting your Trinity Audio player ready... You don’t have to be young, a famous athlete — or even an actual athlete in some instances — to qualify as a brand ambassador for an outdoor gear company.

The superstar singer joins fellow house ambassadors like Anne Hathaway, Priyanka Chopra Jonas, Zendaya, Damiano David, Liu ...

Keen to portray a sense of technical expertise and the pursuit of excellence, luxury fashion houses are increasingly turning to sportspeople. Could an athlete influence you to buy a leather handbag?