The Trek-Segafredo team are reportedly set to rebrand ahead of this year's Tour de France after attracting major new title sponsorship from supermarket chain Lidl. According to Belgian newspaper Het ...

If there was one team that dominated the past Giro d’Italia, it was Lidl-Trek. The German-American squad won no fewer than six stages, and with Mads Pedersen also took home the points classification.

Just like the Renewi Tour in the Netherlands, the Lidl Deutschland Tour will start in Germany on Wednesday, gaining popularity year after year since its return in 2018. In 2025, the stage race of our ...

The Lidl-Trek men's squad confirmed their status as one of the best teams in 2024 but manager Luca Guercilena is pushing his riders to do even better in 2025 as he begins to build the roster for 2026 ...

Lidl-Trek have named their Tour de France and Giro Donne line-ups and released a teaser video of their bright new racing colours as they transform from Trek-Segafredo to Lidl-Trek for the rapidly ...

When Lidl announced plans to sell an exclusive Oasis jacket ahead of the tour it inevitably got fans excited. The limited-edition 'Lidl by Lidl' jacket has been created to meet the demand following ...

Lidl's very own Christmas cola truck goes on tour from today - and the supermarket is giving away free gifts at each stop. The truck is bright red in colour and is based on the Lidl own-brand Freeway ...