The "final summary" of a marketing plan is also normally called the "executive summary." This is where you summarize the contents of the marketing plan as well as briefly outline the key points that ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

Marketing – A Juggler’s Art: Marketing, in more the one way, is like juggling. This strange analogy will become crystal clear if we take a close look at it. Just like the juggler the marketer too has ...

Prepare for a statistic that will blow your mind! There are 4.95 billion Internet users globally, and every day, another 500,000 people get online. When you consider that number, you begin to ...

This is the summary version of a Warc Trends report on shopper marketing (a full version of the report is also available on Warc). The summary version provides a concise view of key trends in shopper ...