Tired of wasting time and money, and still missing the mark on your marketing strategies? Now you can master the art of advertising with the Kickstart Side Hustle: Unicorn Warrior Plan Lifetime ...

Zomato recently made waves with its introduction of ‘Pure Veg Mode’ and the subsequent controversy surrounding its colour-coded delivery service. This case presents a compelling study of whether the ...

These are seven cases of how brands combined creative thinking and craft to make a world of a difference. Some of them picked up top honours at the D&AD Impact category just a few hours back. In an ...

Lingo24 is a UK-based business that used to derive around 70% of its sales from the domestic market. In 2006, it sought to expand operations internationally, both to increase sales and to diversify ...

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their ...

Case studies are like condensed action films—full of characters, plot, and conflict—in which, thanks to your help, the clients get what they want. Part of a case study's persuasive power comes from ...

In the earliest stage of a startup, credibility is your scarcest resource. You may have a compelling vision, a solid product direction, and a clear understanding of the problem, but your prospects don ...