In today's fast-paced business world, one of the most important skills you must develop in order to effectively lead others is the ability to persuade and influence others. Whether you are leading a ...

Case studies provide accessible examples for teaching and learning. That's why we analyze them in business and in business schools. However, useful case studies aren't always formal articles in ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...