May 4, 2014 (NEW YORK) -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable ...
NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...
Powerade today (Feb. 25) launches the latest extension of its “It Takes More” campaign in advance of the March Madness basketball tournament, according to details shared with Marketing Dive. Along ...
Gatorade and Powerade are battling for the hearts of sports soft drink fans with television ad campaigns. But one Powerade ad, which touted that... Slate's Ad Report Card: Gatorade, Powerade Feud ...
In a lawsuit filed in federal district court in New York, PepsiCo charges that Coca-Cola's new Powerade Ion4 ad campaign is "a calculated, intentional strategy designed to falsely and viciously attack ...
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension ...
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