Adobe is developing a video model for Firefly that, alongside some hopeful third-party integrations, will allow users to extend shots and add / remove objects. Adobe is developing a video model for ...

MIAMI BEACH, Fla.--(BUSINESS WIRE)--Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq: ADBE) announced beta availability of Premiere Pro’s first set of Firefly-powered ...

Editors will be able to modify or remove objects from film footage and extend scenes using Adobe’s Firefly video AI model; Adobe also plans to support OpenAI’s Sora. Adobe will bring its Firefly ...

Up close with Adobe's showcase of Premiere Pro 25.5 at IBC2025: 90+ GPU-accelerated effects, Film Impact transitions, AI-powered audio tools, and a new multi-track iPhone app with Firefly integration.

If you've ever worked on a video project, you'll know that editing footage is time-consuming. Now, help is at hand -- Adobe is adding new generative artificial intelligence (AI) features to its ...

Editing video can be a daunting task, especially when you’re just starting out with Adobe Premiere Pro. You might find yourself struggling with disorganized timelines, awkward cuts, or even physical ...