Not long ago, mapping the customer journey meant sticky notes, whiteboards and long meetings to debate where people were falling through the cracks. Today, AI transforms this process into something ...

Forbes contributors publish independent expert analyses and insights. Boost sales by optimizing the customer journey. Map every touchpoint from awareness to post-purchase, eliminating friction and ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

How Diners Search and Decide: Understanding the Modern Restaurant Customer Journey is an important topic for anyone who wants to understand how people choose where to eat. Modern diners rely on ...