Roku has sunk to a new low in the streaming wars, with an experimental ad format that blocks your home screen behind an auto-playing video ad. Roku isn’t alone in seeing what kinds of advertising ...

Roku is testing auto-playing video ads at device startup, even before users reach the home screen. The ads can be closed, but many users couldn’t locate the option to close them. Roku already has ...

This story originally appeared on Ars Technica, a trusted source for technology news, tech policy analysis, reviews, and more. Ars is owned by WIRED's parent company, Condé Nast. Reports of Roku ...

Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, Roku is testing what it might look like if it took things a step further ...

Roku's latest update is rolling out now, and it brings some much-needed home screen customization options to go along with a ...