Demand stays hot, supply stays disciplined, and resale keeps the pressure on, which is why Rolex is so expensive.

With the market saturated with an oversupply of watches, even the strongest watchmakers like Rolex will face an uphill battle to grow in 2026.

Rolex Cost: The story of Rolex begins in 1905. The company's owners initially manufactured wristwatches and sold them to jewelers. Gradually, the demand for these watches increased, and then they ...

The time to buy is now … if you can. Another year, another price increase for Rolex. In what has become an annual tradition for The Crown, Rolex will be rolling out a price increase across the bulk of ...