Skincare brand SK-II opened its first pop-up shop centered around mobile phones at a mall in Hainan, China, according to a press release. The store, which embodies a format the brand calls "social ...

For the Japanese consumer, purchasing SK-II, the luxury skin-care line believed to make you look younger, is an event. At $100 for 2.5 ounces, it is also an investment in the high stakes world of ...

The three-day VIP-only event runs until 26 February at the travel retailer’s Star Lounge in its flagship Myeong-dong store in Seoul, with participation limited to 60 top-tier Korean customers.

There’s always been a bit of mystique around prestige skin-care brand SK-II. As the story goes, the company’s signature ingredient, PITERA™, was used in a sake brewery in Japan where scientists ...

Japanese skin care brand SK-II has just opened its first concept store, in Kuala Lumpur, in partnership with Luxasia, the Singaporean beauty distributor. Malaysia is among SK-II’s key markets in ...

The Olympian stars in the latest episode from a series of animated shorts by SK-II STUDIO's new 'VS Series.' By Eda Yu This article was created in paid partnership with SK-II. Simone Biles’ “VS Trolls ...

It’s not everyday that a beauty brand can proudly affirm that they also have a global film studio division under their belt. SK-II, however, isn’t your average beauty brand. Since its inception in ...

Three-day invitation-only beauty experience at Myeongdong flagship’s Star Lounge welcomes 60 elite Korean members ...

Procter & Gamble skincare brand SK-II launched a film studio division and content hub that will focus on social pressures impacting women today through film as part of its #ChangeDestiny campaign, per ...

To receive the Vogue Business newsletter, sign up here. Through games like Roblox and Animal Crossing, consumers have warmed up to creating digital identities in virtual hangouts, and brands want in.

In an industry where there is an overwhelming amount of product launches daily, Product Of The Week helps you cut through the noise. To help you find your new beauty and wellness favorites, this ...

What would Andy Warhol, who has sparked countless debates over the commoditisation of culture, make of today's veritable carnival of commerce, the 11.11 shopping festival? While we'll never know for ...