IMARC Group valued the worldwide sales force automation (SFA) software market at $8.4 billion in 2023 and expects it to reach $21 billion by 2032, growing at a compound annual rate of 10.4 percent.

The drumbeat of pre-Dreamforce announcements from Salesforce continues today with a trio of workflow automation tools. There's a new MuleSoft RPA offering, due to ship next year, based on the recent ...

Generative AI is poised to transform the way organizations operate, particularly in the sales function. Gartner predicts that by 2025, 35 percent of chief revenue officers will resource a centralized ...

SAN FRANCISCO--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the #1 AI CRM, has been recognized as a Leader in the 2023 Gartner Magic Quadrant™ for Sales Force Automation Platforms for the 17th consecutive ...

At Dreamforce 2020, Salesforce unveiled Einstein Automate, an automation platform designed to help customers automate workflows and connect applications using the low-code or no-code tools. Robotic ...

WALTHAM, Mass.--(BUSINESS WIRE)--Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company™, today announced Gartner Research has recognized Pega in their Critical Capabilities for Sales ...

Automating the sales activities within an organization. A comprehensive sales force automation (SFA) package provides such functions as contact management, note and information sharing, quick proposal ...

If 2020 was the year that forced the acceleration of digital transformation, this year will be the year that tests which companies can reimagine the new rules of business and find opportunities to ...