For all its popularity, advertising on Snapchat has remained fairly sparse -a branded Geofilter here, a sponsored Lens there. But now you can expect a much bigger variety of video ads, as Snapchat has ...

WASHINGTON — Using campaign-inspired selfie filters and quick videos urging people to register to vote, candidates and advocacy groups have taken to Snapchat for political advertising in 2022, and ...

Snapchat video advertising performance will now be measured by rating agency Nielsen. The deal with Nielsen of New York means that Snapchat advertisements will more easily be compared to ...

Snapchat has long been a platform where users could connect without the constant intrusion of ads. However, this is set to change as the company plans to introduce advertisements within private ...

Snapchat is hustling to stay one step ahead of Facebook — and that means some snazzy new advertising features. Snapchat announced on Monday three new advertising offerings, including lenses that take ...

Snapchat's user growth is primarily outside profitable markets, with no notable DAU growth in North America or Europe over the past two years. The company faces long-term solvency risks, with ...

Snapchat has signed a multiyear deal to allow Viacom Inc. to sell advertisements on its app. The deal will see Viacom of New York selling ads against its own content on the app as well as ...