Breitling AG’s chief executive officer expects the US to cut tariffs on Swiss watches, underscoring his bullishness on the ...

Three Swiss watchmakers gained market share in 2025 as shifting demand, pricing resets, and supply changes reshaped the ...

No other industry is as strongly associated with one nation as watchmaking is with Switzerland. Despite elite timepieces being produced in several other countries, no one uses “like a German watch” or ...

Rado's CEO highlights strong growth in India, driven by rising incomes in Tier-2 markets and a focus on qualitative expansion ...

Vieren and CEO Jess Chow mark the brand’s fifth anniversary by unveiling the artist-driven V Collection, blending Swiss watchmaking heritage, modern design, and global creative collaboration.

Switzerland, January 7, 2026-- Norton Peak is ushering in a new era for Swiss watches by redefining what it means to own a timepiece and, more radically, what it means to belong to a watch brand.

The PRX has become the modern default recommendation for anyone wanting a Swiss watch that looks more expensive than it is.

LONDON/GENEVA (Reuters) -As a U.S. tariff deadline neared this week, Swiss watch manufacturer DuBois et fils rushed to ship five high-end watches worth thousands of dollars each to the United States.

But every now and then, a brand reminds you that watches aren’t just mere accessories strapped to wrists anymore. In fact, ...