Fast Company

The U.K.’s new public railway has a perfectly British brand

The U.K.’s new public railway is leaning on well-known, classic symbolism for its visual identity unveiled this month. Train liveries for the new brand will show a design of a stylized Union Jack flag ...
Hosted on MSN

Great British Railways is launched, after a fashion – but what happens next?

The 6.14am service that runs each Sunday from London Waterloo station to Shepperton rarely carries many passengers. But this weekend, hundreds of rail enthusiasts will board that train, which meanders ...
The Conversation

British Rail wasn’t all bad. Sixty years after the brand launched we should remember its marketing successes

Lecturer in Marketing, Brunel Business School, Brunel University of London In 2025 Britain is marking the 200th anniversary of the modern railway. Many will be quick to celebrate the legacy of steam ...
The New York Times

Britain Gets Its First New Rail Clock Design in a Half Century

In a nod to history, the digital clock’s seconds indicator incorporates the British railway system’s renowned double arrow logo. By Susanne Fowler Reporting from London Train stations are known for ...