Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Edgar Schein's theory defines culture through three levels: artifacts, espoused values, and basic assumptions that shape how organizations truly operate.

Forbes contributors publish independent expert analyses and insights. Robert Eccles writes about sustainability in the capital markets. Stacks of coins with cityscape or skyline in the background.

The vision, strategic priorities and theory of change are established at the beginning of the PLAN for Results phase, based on a well-developed situation analysis and planning scenario. This helps ...