Business strategy is often framed as a response to market demand. Leaders study customers, analyze competitors, and track trends, believing that demand signals dictate what a company should build, ...

Businesses flourish when the people driving them are creative and innovative. So naturally, leaders look for ways to bolster their team’s creativity in the face of challenges. And what is one of the ...

Design culture loves the fantasy of “blue sky” thinking. No constraints. No limits. Pure imagination. It sounds liberating, but it often produces design that only works in ideal conditions for an ...