Much research has shown that the stylistic properties of visual images can serve as an important source of persuasion. However, the existing literature seldom incorporates characteristics of consumers ...

Our self-concept is the image we have of our bodies, capabilities, impressions, etc. (Bailey, 2003). It includes: The material self. Our body, possessions, and other things in our lives. The ...

The concept of human understanding revolves around finding ways to treat patients as unique individuals and personalize each patient’s experiences in every interaction with the healthcare system. NRC ...

This lively and accessible book offers an introduction to sociological social psychology through the lens of symbolic interactionism. It provides students with an accessible understanding of this ...

Between 0.7% and 1.5% of people in developed countries are estimated to suffer from intellectual disability (ID). In Spain, ...

After more than two years of pandemic life, it seems like we’ve changed as people. But how? In the beginning, many wished for a return to normal, only to realize that this might never be possible—and ...

Information is power, and for those who seek to safeguard against nefarious manipulation, learning how personality works and what to watch out for translates awareness into savvy... driving our ...

The modern business world we live in is typically characterized by endless opportunities and fierce competition. To enjoy professional and personal success, one must possess an essential quality: self ...