Zillow for Warcraft includes a custom microsite featuring a number of player-favorite housing creations and will be supported ...

The poultry brand known for its Thanksgiving turkeys is hoping to maintain relevancy outside of the holiday season.

The figure, larger than previous overall cost-savings targets stemming from the deal, will be realized by reducing duplicative roles, offshoring and outsourcing.

The CPG giant teamed with Madison Beer, iShowSpeed and Dude Perfect on products meant to shrink the distance between creators ...

The actor and retired pro wrestler explains why his authentic connection to the brand has made a 10-year relationship ...

The social landscape is moving fast, but you don’t have to be left behind. Social discovery no longer follows a single formula, and aligning with the latest trends will help your brand generate better ...

The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.

Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.

A 30-second spot set to the song “Millionaire” by Kelis, who makes a cameo in the ad, is supported by a Depop shop curated by the R&B icon.

The J.M. Smucker coffee brand is trying to reach new generations of consumers as it looks to change perceptions.

Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior ...