Invitations to exclusive industry events and research by Sarah Mahoney , Staff Writer, 3 hours ago ...

New UC San Diego research finds LLMs frequently alter review sentiment - and the shifts measurably change human decisions.

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I was briefed in advance on Acadia's "itsyourrebate.com" launch today, but took a pass on covering it so I could write this column instead.

Ad research company WARC Media estimates Netflix's current 3.5% share of global CTV will rise to 9.2% by 2027, hitting $8 ...

WBD announced the meeting date in a press release in which it reiterated its preference to merge with Netflix over Paramount.

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Lawmakers on Tuesday unanimously advanced a bill that would criminalize creating artificial intelligence-generated content using someone’s likeness without permission, Oklahoma Voice reports. Such an ...

"The FTC has offered no coherent explanation -- none whatsoever -- for why its investigation into 'advertiser boycotts' is ...

Perplexity is not seeking deals to place ads in chatbot answers, Financial Times reports. Instead, the AI search firm is moving ahead with subscriptions and business sales and plans, while focusing ...

Meta has expanded its partnership with chip manufacturer Nvidia, with plans to power its data centers with new stand-alone CPUs and next-generation GPUs, as well as privacy-centric data processing on ...

Binet & Field's analysis shows it clearly: campaigns measured over 6 months appear to favor activation, but measured over 3 years, the optimal balance shifts dramatically to 60% brand building. We're ...