The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

The historic marketing funnel, developed in the 2010s, no longer reflects modern B2B buying behavior. This traditional approach treats buyers as leads to be captured. Yet today’s actual buyer adoption ...

Namita Tiwari is a marketing expert and business strategist with 21 years of experience with top technology players across the globe. The complexity and length of business-to-business buying cycles ...

Crafting a solid B2B marketing strategy is more important than ever for businesses looking to grow. It’s not just about ...

Buying and selling continue to change, and everybody wants to know how AI affects B2B sales. Here’s the situation: Sales teams have long struggled to adapt their tools and techniques to today’s ...

B2B customers don't want to be surprised. They want clarity. They want expectations met. And they want results they can count on. Consider when a B2B marketer reaches out to customers in the middle of ...

B2B Buzz announces the release of its AI-enabled multi-channel outreach system designed to support structured B2B ...