B2B Marketing Magazine

B2B vs B2C Marketing: Classic Differences & Similarities

This blog is the second instalment in a series of three on B2B vs. B2C marketing. You can read the first blog here and the final here. In the previous blog, I covered the background to B2B’s evolution ...
B2B Marketing Magazine

B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

In the previous blog, I covered the background to B2B’s evolution over time and the classic differences between B2B and B2C. This blog explores the classic similarities and classic grey areas. B2B and ...
TechCrunch

B2B vs. B2C is not about who’s buying, but how you’re selling

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...
Campaign Asia

The blurring lines between B2B and B2C marketing strategies

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...
Forbes

What Are The Key Differences Between B2B And B2C Marketing?

Founder of Prosh Marketing, a Fractional CMO & Marketing Agency that helps Startups & SMBs build their marketing practice and go to market. The success of any business greatly relies on marketing; ...
Fast Company

Forget B2B or B2C: It’s all about brands for humans (B4H)

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Yumi Clevenger-Lee ...
CMS Wire

B2B and B2C Marketing: One and the Same After All?

B2B and B2C marketing are surprisingly similar. Sure, there are differences, but customer experience is customer experience, ultimately. As marketers, we segment our careers and capabilities based on ...
Marketing

B2B vs. B2C Marketing Spend and Martech Adoption: Influencing Factors, Challenges, Value

B2B leaders say economic climate is the top factor influencing marketing spend, whereas B2C leaders say corporate financial performance is the top factor influencing spend, according to recent ...
Marketing

Difference in expences size of marketing b2b versus b2c?

When it comes to marketing, there are significant differences in expenses between B2B (business-to-business) and B2C (business-to-consumer) markets. B2B marketing typically involves targeting a ...
Demand Gen Report

The Best Of Both Worlds: Combining B2C Simplicity With B2B Depth

B2B E-commerce is predicted to reach $3 trillion in the U.S. by 2027, up from $1.7 trillion in 2021. The rise in digital buying and selling illustrates the accelerated need for B2B digital ...
Forbes

Five Challenges Of Doing B2B In A B2C Company

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. If dedicating yourself to Business to Business (B2B) is ...