Want a sure-fire way to get your customers to open your direct-mail piece? Try this technique that nobody can resist: Customers will always open an envelope with a lump in it or a small box of ...

Working with their local post offices or professional list brokers, small business owners can create targeted sales mailings within their budget to maximize the success of their direct mail campaigns.

Alice Zhang is an Editor with Investopedia. She works on stories about business and impact investing. She is a Certified VITA Advanced Tax Preparer. Dr. JeFreda R. Brown is a financial consultant, ...