Focus groups usually consist of three to twelve carefully selected participants who share similar attributes qualifying them to give valuable insight or evaluation on a particular topic. Focus groups ...

A focus group is a marketing tool that companies use to find out how members of the public receive a product and how the product can be improved. During the focus group, a facilitator asks ...

Focus groups can be a useful tool for a small business to gauge the impact of a product before it hits the market or to examine public impressions of existing operations. Because focus groups have a ...

The ultimate value of focus groups depends somewhat on how definitively the solicitor regards the results. But we don’t need to look far for situations in which the conclusions did not justify the ...

Several weeks ago, I wrote a post titled “Why Focus Groups Kill Innovation,” which received dozens of spirited comments defending the use of focus groups in product design. Actually, I believe that ...

Are you someone who enjoys taking paid surveys, but you really don't feel that they pay enough to be worth the time? If so, then you may want to think about participating in some focus groups instead.

Below are surveys that can be used to evaluate trainee progress and to gather feedback from trainees about the mentoring they have received and their satisfaction with their training program. The ...

A controlled group interview of a target audience demographic, often led by a facilitator. A set series of questions or topics are covered, and the results are used to guide marketing efforts. A focus ...

Frost Center coordinates college-wide survey and focus group research. The administration of surveys and focus groups at Hope College has increased significantly in recent years. In response to this ...

Pew Research Center designed this focus group and interview-based study to better understand Asian Americans’ diverse perspectives on the intersection of religious identity and ethnic culture. The ...