The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

Gen Z and Gen Alpha are creating new challenges and opportunities for sports leagues and teams courting their fandom.

Growing up in the ’90s taught kids patience, creativity, and how to handle boredom without constant screens. ’90s kids ...

Kardea Brown talks about hilarious slang lessons from young bakers and how “the ick” became part of her vocabulary.

For Gen Alpha, parenting has transformed in remarkable ways compared to Gen Z. Screens are no longer just distractions; they ...

Video game stocks are plummeting in Friday's afternoon trading session after tech giant Google (GOOG) (GOOGL) announced "Project Genie," an experimental research prototype that allows users to create ...

Kids are using the word “choppleganger” online and at school. Here’s what it means, where it came from and what parent's ...

Kids of Millennials and Gen Xers will soon inherit the world. So, who is Generation Alpha? Parents can expect a lot from these exceptional kids.

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.