Google’s move to auto-populate video assets in GMC allows video to be a built-in, commerce-ready component of retail ad strategy.

Earlier this month, YouTube reportedly started killing background play on third-party mobile browsers, limiting the popular feature to Premium users. This is on top of Google preventing playback on ...

YouTube Premium Lite new features include downloads and background play, making the $7.99 plan a stronger case against full ...

If you hate the act of watching YouTube today but can't imagine living without it, it's time to put your wallet where your mouth is.

With background playback and offline downloads added to its features list, YouTube's cheapest plan is actually worth considering now.

Google's Lite tier of YouTube Premium now offers background play and offline downloads as standard, making it a far more ...

A California woman is set to testify in court on Wednesday about how using Meta Platforms' Instagram and Google's YouTube as ...

Google enhances YouTube's Premium Lite subscription: users can now play videos in the background on their mobile phones.

In a new blog post, the streaming giant announced that YouTube Premium Lite is finally getting background play and even downloads. This comes soon after YouTube slammed the door shut on a ...

YouTube today updated its Premium Lite subscription plan with new features, including background play and downloads.

YouTube is adding background playback and offline downloads to YouTube Premium Lite, its $7.99-per-month subscription. With ...