Web Almanac Data Reveals CMS Plugins Are Setting Technical SEO Standards (Not SEOs)

New Web Almanac data shows how WordPress, Shopify, and major SEO plugins are setting technical SEO norms at scale, often ...

The Birth Of GEO: Generative Engine Optimization And What It Means For Every Brand

Marketing leaders can follow these practical tips to govern how their brand shows up inside AI-generated answers.

How to write paid search ads that outperform your competitors

Review your ads in context, not isolation. Get practical tips to sharpen messaging, use AI wisely, and write PPC copy that ...

Why AI Visibility, GEO, and AEO are the future of marketing

What makes AI visibility, GEO, and AEO so useful is the impact they have on businesses, depending on how well the organization uses them. AI tools have been constantly shaping brand perception, ...