A well-written pre-approach letter sent to qualified prospects under the right conditions can deliver more sales. Marketplace fact-finding and prospect qualification are essential to identify ...

Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations. As straightforward as a business ...

A well-crafted sales letter can be a highly effective small business marketing tool. According to Inc., sending sales letters via direct mail allows cash-strapped small business owners to reach a ...

Writing informative and persuasive copy can be difficult. Even if you manage to arouse readers' curiosity, maintaining their interest throughout your piece is a challenge. Our sales team is ...

Sales letters are powerful selling tools. They give you a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge and a host of ...

Dana Miranda is a Certified Educator in Personal Finance® who's been writing about money management and small business operations for more than a decade. She writes the newsletter Healthy Rich about ...