Becoming the world’s top revenue generator strengthens Amazon’s story, yet heavy AI capex keeps valuation risks in focus.

Alexa Plus is getting a new personality -- actually, three of them. Amazon announced Wednesday that it is adding three styles to its generative AI assistant, with the idea that you'll want the app to ...

Amazon is giving you more control over how Alexa behaves during conversations and responses. Three “personality style” presets are launching today for Alexa Plus users in the US that allow you to make ...

If you run out of electricity more often than not, it might be time to figure out a solution. A power station might be just the thing. The BLUETTI AC200L portable power station features a large 2048Wh ...

Alexa Plus now offers three additional personalities to choose from, including a new Brief mode for shorter, direct responses ...

Amazon is letting Alexa+ users customize how the voice assistant communicates, choosing between Brief, Chill, and Sweet personality styles. It's a first for Alexa.

Amazon is introducing a new feature that will allow users to change the personality of its AI assistant, Alexa+. On Wednesday ...

Amazon explained that the three personality styles are based on five metrics: expressiveness, emotional openness, formality, ...

I don't need an 'easy peasy lemon squeezy' response when I ask Alexa to turn off a lamp - a simple 'OK' will do.