Is this Sydney Sweeney’s most revealing project yet? The actress, 28, launched her lingerie brand Syrn today, unveiling a collection of lacy bras, plunging bodysuits and va-va-voom corsets. The drop — ...

Sydney Sweeney draped the famed Hollywood sign in Los Angeles with bras in a promotional stunt that unfolded without permission from the landmark's owners. Sweeney, 28, the star of "Euphoria" and "The ...

If you click on links we provide, we may receive compensation. They’re all $20 or less Jeaneen Russell is a shopping writer for PEOPLE with over five years of experience in digital media. She focuses ...

After performing on the PINK runway at the Victoria's Secret Fashion Show in 2025, TWICE members Nayeon, Momo, Jihyo, and Tzuyu are kicking off 2026 with a new campaign for the brand. Centered around ...

Finding the best bras for teens can feel surprisingly complicated—especially if you want to be supportive about their changing bodies without being cringe. “Teens need ease of wear and simplicity,” ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. In Disney+’s newly released “Eras Tour” docuseries, Taylor ...

Much like laying a foundation is essential to building a house, the right bra (or lack of one) can make or break an outfit. As someone who’s tried the most comfortable bras, the best sports bras for ...

UunaFit creates personalised, 3D knitted bras. Varsha Anjali speaks to lingerie designers and researchers in New Zealand to find the answers. For those of us who wear them, bras are something we strap ...

Pattern made its debut on the Nasdaq after raising $300 million for the company and its investors in an IPO. The Utah-based company is one of the top sellers on Amazon's third-party marketplace. "No ...

Sept 10 (Reuters) - Pattern is seeking a valuation of up to $2.64 billion in its initial public offering in the United States, the e-commerce firm said on Wednesday, in a further sign of resurgent new ...

Visible undergarments are making a comeback. Our critic explains where the trend originated and what it might mean. By Vanessa Friedman Everywhere I go I see bra straps. Where did this trend originate ...