CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness tournament.

The Coca-Cola Co. is increasing BodyArmor's promotion after marking down the brand's value by $960 million. BodyArmor will be ...

Exit 76 Antique Mall in Edinburgh, Indiana isn’t just another roadside attraction – it’s a veritable wonderland where the ...

Discover the up-and-coming marketing power players boosting brands with bold campaigns and visionary leadership.

Discover how the prisoner's dilemma helps businesses find a balance between competition and cooperation for improved outcomes.

Happy Q4 earnings season! This is the time of year when the biggest brands disclose their full-year results and report on ...

Henrique Braun outlined principles he says he believes will drive the Atlanta beverage company’s next chapter of growth.

Not a lot of people outside of design know this, but Apple's first logo, designed by co-founder Ronald Wayne, was a detailed engraving of Isaac Newton sitting under a tree. It lasted about a year. In ...

Consumer Analyst Group of New York Conference 2026 February 17, 2026 10:00 AM ESTCompany ParticipantsHenrique Braun - EVP ...

After a cautious 2025, when brands either sat out in producing Lunar New Year campaigns or defaulted to shorter, safer formats, 2026 sees a marked return of film. This shift signals a deliberate bet ...

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.

Coca-Cola (NYSE:KO) closed Friday at $78.67, down 0.5% for the week but up 12.5% year-to-date. That crushes both the SPDR S&P ...