What was once discussed primarily in marketing textbooks, has now found a new home online. Subliminal messaging is a concept that has been around for decades and is traditionally associated with TV ...

I was a keen young brand manager at Kraft Foods when I got the opportunity to present my brand plan at the national sales meeting. I prepared meticulously and knew that material cold. Then, I stepped ...

U.S. consumer confidence slumped to the lowest level since 2014 in January, sinking below pandemic-era lows as Americans are concerned about the labor market. The Conference Board released its ...

Disney films are known for magic, music, and family-friendly storytelling—but some viewers believe there’s more beneath the surface. This video explores subtle subliminal messages, visual tricks, and ...

For most of my life, I thought I struggled with confidence and that low self-esteem was the cause. In fact, on my path of trying to “become more confident,” nearly all the advice I received around ...

The Conference Board’s monthly consumer confidence index for the state took its largest one-month jump on record for December. This yardstick of shopper psyche, created by polls that run to mid -month ...

Consumer confidence slid again in December, with The Conference Board’s Consumer Confidence Index falling 3.8 points to 89.1, reflecting renewed unease despite an upward revision to November’s reading ...

The 2025-26 college football bowl season kicked off on Saturday when Washington defeated Boise State, 38-10, in the LA Bowl. Even with that, many college football bowl confidence pools remain open, ...

Consumer confidence fell more than expected in November and hit the lowest level since this spring, according to the latest data from The Conference Board. The Conference Board reported that its ...

Consumer confidence dropped by nearly 7 points in November, as Americans sour on the economy with the holiday season fast approaching. The Consumer Confidence Index, calculated monthly by the ...

US consumer confidence slid in November by the most in seven months on growing anxiety about the labor market and the economy. The Conference Board’s gauge decreased 6.8 points to 88.7, data out ...