For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...
Lindsey Horan of Team USA dribbles the ball against Brazil in the second half during the Women's Gold Medal match at the Paris Summer Olympics on Aug. 10, 2024. Lindsey Horan of Team USA dribbles the ...
Mikaela Shiffrin has one final opportunity to reach the podium at the 2026 Milan Cortina Winter Olympics. The Winter Games ...
The road to CPKC Stadium and Kansas City is officially underway, as the unveiling of the 2025 NCAA Women's Soccer Tournament bracket took place on Monday, Nov. 10. About half of the 64-team field for ...
For generations, young girls who loved soccer could dream of playing at a high level in America, but rarely beyond the college years. Unlike their male counterparts, the idea of pursuing soccer as a ...
Add Yahoo as a preferred source to see more of our stories on Google. Mandy McGlynn #1 of Utah Royals stops the shot on goal by Gabi Portilho #18 of NJ/NY Gotham FC in the first half of the National ...
ATLANTA--(BUSINESS WIRE)--U.S. Soccer today announced the launch of the Kang Women’s Institute, a first-of-its-kind platform designed to accelerate advancements in the women’s game through science, ...
In Virginia’s worst game of the season, the Cavaliers hold on to defeat the Hokies 2 – 1 behind Maggie Cagle and Lia Godfrey goals. Virginia last played nine days ago, which is an eternity in the ...
Boston’s newest NWSL club enters the league in 2026 with strong local roots and clear ambition - but questions around identity, access, and long-term stability remain.
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