When we persuade, we want to change opinions and behaviors in our favor. We also want to build positive feelings and ...

The Mandalorian and Grogu, and instead of cramming in surprise cameos or nostalgia overload, the studio went for something ...

The AI marketing boom is here ... to an extent. Marketers remain wary about adopting agentic AI tech and tapping AI-generated influencers.

When she was in college, Aliyah Marandiz began making sugaring paste—a traditional Middle Eastern hair removal product—in her dorm room. Then her ASMR videos ...

This weekend’s box office is stacked with something for everyone, from the romance of ‘Wuthering Heights’ to the family animation of ‘GOAT’ and the thriller ...

Syracuse University unveils its top 5 and bottom 5, along with the full ratings, for the 2026 USA TODAY Ad Meter School Spotlight.

Instead, Pringles and its ad "Pringleleo," starring Sabrina Carpenter, emerged as the clear winner with Gen Z. The playful, ...

Gen Alpha kids raised on iPads and streaming services may not get it, but Super Bowl ads used to mean something in this country. I'm talking about frogs that say "Bud," "Weis," "Er." I'm talking about ...

Michigan State University faculty members said a heart-string-tugging Lay's Potato Chips ad that appeared during Super Bowl LX Sunday night, Feb. 8, was the best commercial of the night, but MSU ...

CLEVELAND, Ohio – The big game had four main players: The Seattle Seahawks and New England Patriots, of course, but also Bad Bunny and commercials. Last year, the popular Spanish-singing Bad Bunny ...

Forbes contributors publish independent expert analyses and insights. Jeff Benjamin is a New York-based writer covering global pop music. State Farm Insurance used Super Bowl LX to cast a ...