In tests, generative AI models gave different answers to questions about banks, and those answers changed as users added new ...

One of the world’s largest advertising agencies disclosed a stunning trove of seemingly confidential client data in an ...

AdImpact, a leading advertising intelligence company, today announced the launch of AdMo+, an expansion of its existing television intelligence platform ...

Grammy-winning British folk-rockers Mumford & Sons has just announced a new tour of North America, hot on the heels of their new album “Prizefighter,” which just dropped on Friday.

Agencies add the most value not by reporting what happened, but by interpreting why it happened in relation to business ...

Perfect Imprints expands NFC Tap promotional items, helping businesses turn branded products into digital lead capture ...

Kevin Strite Online announced Client Connect Central, a structured marketing and automation ecosystem combining powerful tools with tech ...

AI systems that try to influence your purchases can also be used to infer what you fear, what you trust and which stories you are likely to believe.

Artificial intelligence is driving two overlapping shifts that are reshaping marketing. First, conversational AI is displacing websites and traditional search as the way people learn about products, ...

Are UW's student-athletes signing contracts with fair terms, for fair market values? While the university refuses to disclose, there's no way to know.

If you want your brand’s reputation to grow, you need to catch the attention of AI. Earned media, once again, should have a ...

Reddit’s explosive revenue growth of the past two years turbocharged the company’s stock after its 2024 initial public ...