While marketing and software development may not share much in common, one refrain that can be heard from both is that development cycles are accelerating like never before. For development teams, the ...

Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

Instead of waiting for macro tailwinds, marketing leaders must recalibrate and set themselves up for real-time, measurable ...

Digital customer interactions surged from 25% to 65% in three years, making an omnichannel strategy essential for businesses. Ecommerce continues to outpace brick-and-mortar growth, with a projected 7 ...

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

Download this paper to find out to how to take a truly omnichannel approach and mitigate back-office integration issues. The sharpest marketing minds out there realise that you don’t decide to ‘do’ ...

The need for smart marketing strategies has never been more pressing. Businesses seeking sustained growth turn to modern tactics that resonate with their target audience and effectively convert ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

Karrie is a thought leader in Digital Journal’s Insight Forum (become a member). We all know the look. It comes from an executive team that wants results immediately, and you haven’t even finished ...

The campaign was recognized in the Best Integrated Marketing and Design Agency category for culturally driven experiential strategy, hybrid ...

Further strengthening its industry recognition, TripleAReview , a leading digital agency review platform, ranked Media87 as ...