The Olympic champion expands her portfolio with a new global partnership centered on holistic wellness, recovery, and performance.

Emma Raducanu has made the switch from Nike to Uniqlo. After teasing a mystery first WTA ambassador with a faceless player ...

Mandarin Oriental is proud to announce that Simone Biles, the most decorated gymnast of all time and one of the ...

Raducanu started her career wearing ASICS before switching to Nike for almost an entire decade. Raducanu teaming up with Uniqlo is a major victory for both parties. Raducanu becomes the face of the ...

The move underscores how brands are blending marketing narratives with technical improvements to defend their positions in a highly competitive market.) ...

Apparel brand Uniqlo is poised to enter women’s tennis for the first time, teasing a mystery female player as its newest ambassador.

Raducanu’s move from Nike to Uniqlo follows that of Roger Federer, who made the switch in 2018. Novak Djokovic was sponsored ...

Discover how Kenyan celebrities like Njugush, Bien, Jalang'o and Khaligraph Jones transformed fame into fortune through successful business venture.

Jacquemus has announced its first-ever brand ambassador in the label’s 15-year-plus history. But rather than tapping friends of the brand like Dua Lipa, Kylie Jenner, or Jennie, designer Simon Porte ...

“Which brand do you think will sign Connor Storrie and Hudson Williams?” has been the most popular question in my inbox, coming from high-powered executives, die-hard fashion fanatics, and casual ...

Tony Finau has signed with Michael Jordan’s apparel brand and will sport the "Jumpman" logo on the PGA TOUR for 2026. “Excited to be part of the @jumpman23 family. Let’s work,” Finau posted Thursday ...