The Feb. 25, 2026, SBJ Marketing newsletter covers Procter & Gamble returning to USA Gymnastics in a big win with a nonendemic brand for the NGB and IPG becoming the agency of record for NASCAR's ...

Meltzer concluded that if Bird was the personification of silent, relentless labor, Magic was the embodiment of vocal, ...

The new Lakers exec spoke with a small group of reporters on Wednesday in a wide-ranging conversation. Here are the biggest takeaways.

Michael Jordan was originally pitched “Black Mamba” nickname during Air Jordan 19 campaign before it became synonymous with ...

Hartford HealthCare has signed on as the first “Founding Partner” of the recently renamed PeoplesBank Arena, further anchoring corporate support for Hartford’s primary sports and entertainment venue.

In late 2002, Nike began creating a global campaign featuring the black mamba -- and presented it to an NBA superstar. That star was not Kobe Bryant.

Former Barcelona player Gerard Pique has targeted Real Madrid manager Alvaro Arbeloa as part of his latest marketing stunt.

Nederland Middle/Senior High junior Amika Begin turned her interest in sports marketing into a science project, investigating if social media engagement is an important factor in getting the deals ...

As the Bears waffle between potential destinations for their new planned stadium, including potentially moving across state lines to Indiana, the Chicago Fire is ready to break ground next month ...

Seahawks GM John Schneider and the team’s brain trust were at the NFL combine, working on keeping the team together to make a run at another Super Bowl.

NEW YORK, NY AND SAN FRANCISCO, CA / ACCESS Newswire / February 9, 2026 / Stagwell, the global challenger network transforming marketing through AI, made a major impact during Super Bowl LX, with its ...

TelevisaUnivision reported mixed financial results in the fourth quarter and warned of "pressure" on its advertising revenue in much of 2026.