Nov 17, 2025 · Sales and marketing Magazine Article Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins, and Ryan Reynolds A guide to creating fastvertising—quick response ads that go viral.

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

HR creates competency maps and works with sales managers to establish training and coaching programs. Frontline sales managers support the learning process that their reps go through in …

Companies can reap great benefits from digitalizing their sales organizations—that is, using technology, data, and analytics to improve the sales process. Done well, digitalization …

Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more. A multitiered offering can use a …

Advanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which can lead to a sustainable …

Jun 20, 2019 · Sales scandals can take a large toll. Companies must take steps to protect themselves from the risk of sales fraud: and our research with over 1,000 sales professionals …

Oct 22, 2025 · Find new ideas and classic advice for global leaders from the world's best business and management experts.

In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives …

Apr 24, 2025 · Leading a high-performing sales team requires a personalized talent management approach. Salespeople’s needs evolve throughout their careers, and while sales managers …