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Disruptive Innovation
4:58
YouTubeQUT IFB101
Disruptive Innovation
Disruptive Innovation theory observes how new innovations create a new market and a new value network, which in turn disrupts an existing market. What often happens with companies that stay too close to their existing customers and invest aggressively to retain them, rather than investing to serve the needs of their future customers. A special ...
364.2K viewsMar 22, 2015
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